How to get referrals to drive revenue

Posted 10/09/2013

Every contractor loves referrals. The sales cycle is shorter when you have a high quality introduction to someone. With a stream of referrals, you can paint from unit to unit in a building or stay within a neighborhood for weeks.

"How can I get more referrals from my clients?" is a popular question, but there is danger in simply focusing in on more and more without considering the rest of the equation.

Referrals need to be a process that is made a part of your day to day operations.

Referrals should be a consistent part of your communication to your current and past clients, especially when a client is happy with a project and how it was managed. Clients are usually quite happy to refer you, so don’t be shy to ask for referrals.

For more on this topic, read another article brought to you by our friends at BloggingPainters.

Click here to read the article:

http://bloggingpainters.com/the-danger-with-referrals/